Paid media & ticket acquisition
Meta, TikTok, YouTube and Google campaigns tuned to cost-per-ticket, not cost-per-click.
- Cover on your on-sale days
- Geo & radius modelling per venue
- Lookalikes from real buyer data
Now booking — our first clients
Most agencies run the ads.
Most agencies run the ads.
We fix what they run on.
Daena is a two-person studio for entertainment brands: one engineer, one marketer. We do the campaigns — and the tracking, the page speed and the ticketing data underneath them, which is usually where the money is actually leaking.
Section — Entertainment
Operators — 02, no juniors
Term — Month to month
Doors — Open
The problem
Generalist agencies don't understand a release date.
Entertainment marketing has a clock on it. A show goes on sale at 10am and dies at midnight. An album has a two-week window. A film has an opening weekend. Most agencies run 90-day "always-on" playbooks that were built for SaaS trials and ecommerce carts.
We build campaigns around the calendar you actually live on — announce, presale, on-sale, release, tour, encore — and we measure the only things that matter: seats filled, streams held past 30 seconds, and fans who buy the next thing too.
How we think about it
Announce · Presale · On-sale · Release · Tour
What we do
All services & pricing
Five marketing jobs. One engineering one.
Social & short-form content
Vertical video cut from footage you already have, plus a plan for what to shoot next.
- Editing and scheduling handled
- Trend monitoring in your genre
- Comment and DM triage
SEO & streaming discovery
Rank for "things to do" intent, event schema, and playlist positioning on DSPs.
- Event & venue schema markup
- Local & tour-city landing pages
- Spotify / Apple editorial pitching
CRM, email & superfan clubs
The list is the asset. Presale funnels, membership tiers and lifecycle flows that resell every tour.
- Presale & waitlist capture
- Segmented by spend and city
- SMS for on-sale moments
Influencer & creator partnerships
Matched by genre credibility and real audience overlap, then measured with unique codes and links.
- Vetting for audience authenticity
- Contracting & usage rights
- Whitelisting for paid amplification
The part other agencies outsource
Conversion tracking rebuilt and verified. Ticketing, CRM and ad platform data joined up. Landing pages measured on real mobile connections, then fixed.
How it works
A run of show, not a retainer that drifts.
We audit before we sell you anything
Two weeks. Your last campaigns, your ticketing and DSP data, your creative library and your list health. You get a written teardown and a ranked list of what's leaking money — and you keep it whether or not you hire us.
Map the next 6–12 months
Against the real calendar — announces, on-sales, releases, tour legs — with a channel, a budget and a target attached to each moment.
Build, with the plumbing first
Creative production and campaign build, with tracking wired end-to-end and verified before a single dollar goes live. This is the step most agencies skip.
Run it, and be there on the day
Daily optimisation, both of us on deck for peak on-sale hours, and a shared dashboard your team can read without a translator.
Review honestly, then compound
What to repeat, what to kill, then the retention layer — email, SMS, superfan club — so the next on-sale starts warm instead of cold.
No case studies yet
So we'll show you the thinking first.
We're new, and we'd rather say so than dress up someone else's numbers. Here's how you can judge us without taking a risk.
A free audit, yours to keep
We review your last campaign, your tracking setup and your funnel, then send a written teardown with ranked fixes. No deck, no pitch. If you take it to another agency, that's fine — the analysis is the sample of our work.
Founding-client terms
Our first few clients get reduced rates in exchange for permission to publish the results once we have them. You get cheaper senior attention; we get the case study we're currently missing.
Nothing to unwind
Month to month. Every ad account, pixel, dashboard and creative file is created in your name from day one. If it isn't working, you leave with the whole setup and we part on good terms.
No retainer lock-in
Accounts in your name
Audit costs nothing
FAQ
Straight answers.
Fair question, and we won't pretend otherwise: Daena is new and we don't have client results to show you yet. What we do have is a free audit that costs you nothing and gives you a written teardown of your funnel whether or not you hire us. Judge us on that. If the analysis isn't sharp, don't take it any further.
Most agencies stop where the code starts. When your conversion tracking is double-counting, your ticketing platform won't talk to your pixel, or your landing page takes four seconds to load on 4G, they file a ticket and wait. We just fix it. A meaningful share of wasted ad spend is an engineering problem wearing a marketing costume.
Yes, by choice. Neither of us came up through touring or label marketing — we picked this industry deliberately and go deep on it rather than spreading across five sectors. Entertainment has a shape most agencies never learn: the announce, the on-sale, the release window, the tour leg. Everything we build is organised around that calendar.
The two of us. There are no account managers, no juniors, and nobody you meet in a pitch who then disappears. That caps how many clients we can take at once, which is why we're explicit about having limited capacity rather than pretending to be bigger.
Month to month, no long contracts, no notice period games. Media spend is billed at cost with the accounts in your name — we make money on the fee, so we've no reason to talk your budget up. See services and pricing for the detail.
Next step
Tell us what you're
Tell us what you're
putting on sale.
A 30-minute call, no deck. We'll tell you what we'd do, roughly what it costs, and whether we're the right agency for it — including when we're not.